Dana L. Davis

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 Info

OkCupid
Brand Guidelines
2019



















 
I created these brand guidelines to help define the visual voice of OkCupid across multiple platforms including product, marketing and social media. As OkCupid continues to grow internationally, it is important for our brand to be consistent in both the product and customer facing marketing. This work serves as an introduction to our aesthetic to external partners, agencies and new employees.














Mark