This microsite is designed exclusively for BBW subscribers as a way to encourage readers to continue subscribing to the magazine. Upon visiting BloombergBusinessweek.com, users are given the choice to sign up for a subscription in order to unlock special features on the site, including a
member’s profile that operates like a hybrid of Facebook and Linkedin.
A handful of "golden tickets" are sprinkled inside a limited number of Bloomberg Businessweek copies. Whoever is lucky enough to find a ticket in their magazine wins a chance to meet Jay-Z or similar entrepreneurial celebrities.
