Marketing Campaigns
New York Times – Wirecutter
2021 – Present
New York Times – Wirecutter
2021 – Present
Concept development and design execution for Wirecutter brand and marketing campaigns. Created in close collabaration with my teammates; Breyden Sheldon, Kavya Sivaraman and Creative Directors Ryan Hines and Julia Harris.
2022 Holiday campaign ads for both print and digital editions of The New York Times.
2023 Evergreen brand awarness campaign that makes regular appearances in both print and digital editions of The New York Times.
2021 Subscriber campaign Instagram banners.
2021 Prime Day ads for both print and digital editions of The New York Times.
Early concept development for 2022 Sleep Week. See below for final creative assets.
2022 Presidents’ Day ads promoting sleep-related coverage. For both print and digital editions of The New York Times.