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Brand Guidelines
OkCupid
Spring 2019
OkCupid
Spring 2019
Brand guidelines created to define the visual voice of OkCupid across multiple platforms. As OkCupid continued to expand internationally in 2019, our brand needed documentation to help aid consistency in both product UI and customer facing marketing. This work also serves as an introduction to the OkCupid aesthetic to external partners, agencies and new employees.
